- Parent Category: Product News
- Category: NXP Articles
- Published on Thursday, 19 April 2012 04:22
- Written by Super User
- Hits: 270
NXP Semiconductors has announced the launch of a latest RFID products, the aim is to reduce the electronic equipment and fast moving consumer goods market, UHF reader chip cost. The RFID reader can identify with RFID tags, consumables (such as ink cartridges, beverage bottles), thereby ensuring the best quality of print and beverage. The fight against counterfeit products in order to enhance the consumer experience, more and more manufacturers will integrate RFID solutions to a variety of products from the printer to the beverage vending machines. NXP is to provide customers with proven solutions integrate the full range of UHF products from the card reader chip to the tag chip.
"In a busy life, we as consumers will be more and more through the purchase of the way of fast moving consumer goods to make our lives easier and convenient. Boost of this trend and the rise of emerging markets at ABI Research expected in the next four years, shipments of consumer goods will grow rapidly. consumer goods and consumer electronics equipment manufacturers increasingly need to find a way, that they could provide customers with more features, including minimum service security standard products, but also to eliminate the threat posed by counterfeit products to protect their brand and intellectual property, while the use of RFID solutions in a highly cost-effective way of achieving that goal. "ABI Research, security and identity Group director John Devlin said.
New reader chip market is an important milestone in the development process of the NXP RFID business, it is not only enriched the UHF product portfolio and further solidifies our leadership position in the RFID industry. "Label business of NXP Semiconductors General Manager Chris Feige said. "Many manufacturers are using RFID solutions by optimizing the device settings from the consumer information, improve product quality. The same time, the use of RFID solutions for identification of consumer goods, identification of counterfeit products to achieve brand protection. Our new reader chip is a cost-effective solution, tailored specifically for the electronic equipment and consumer goods market demand. "
NXP's new UHF reader chip is a complete systematic chip solution, which contains a UHF RFID transceiver and an integrated micro-controller. The solution also has low power consumption, high integration, taking up a small area characteristics, provided a guarantee to remain low so that the total cost of the equipment. Making it the ideal choice for large volume of equipment and fast moving consumer goods market. SLRC900 by the NXP PHYCHIPS cooperation developed.